Opening Week

Opening Week at UMass Lowell takes place at the end of August into September. It is the first-week students are back on campus.

In the past, the brand for Opening Week changed every year. In the summer of 2023, the Opening committee came together to brainstorm what can be done differently to bridge the gap between students on campus and areas in which they can belong. The subcommittee, Opening Week Marketing, came together to evolve a logo that can be used each year and a brand that will be cohesive through all marketing promoting Opening Week and the events. Below you will see the final logo chosen and the print and digital materials created.